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Focus on Customer Experience to Increase Student Attendance

Focus on customer experience and you will witness an increase in attendance of literacy students. As administrators, instructors and staff, we focus on education and performance measures and not on the student's experience. The standard paradigm is that instructors must employ various strategies to increase reading skills or math skills, which will thereby increase various performance measures. Behind the scenes are administrators, who shape the process, and staff, who set and keep the process in motion. Admittedly, administrators, instructors and staff struggle with complex concepts to produce high-ranking Program Evaluation Reports and forget the simple task of providing an excellent c

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